Whether you want to introduce some changes in your company or you are just thinking about founding it, first of all, you must have a concrete vision
The vision is indispensable, and important and should be the center and starting point of all your decisions within the company and its operations. It will keep you focused on the desired business direction, make you work harder, and achieve more. It is a good foundation for all other business and every decision you make.
Your vision can thus start from the desire that in competitive conditions your product or service be recognized and chosen by the domestic and foreign markets, strive for a quality and efficient company in providing its services, and achieve a professional approach and mutual satisfaction of you and your clients or customers. The vision should definitely contain the basic guidelines of your business as well as the indispensable, realistic level of success you want to achieve.
Some experts thus understand that success is precisely in the right state of mind and keeping the vision of your company constantly in focus. And sincerely believing that this goal is possible, this goal will become achievable. By creating the vision of your company, believing and trusting in it, everything becomes possible, writes Inc.
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After some time, you will not be surprised by the growth and success of your company, because you are aware that the company can and is able to do and achieve a lot with the right people, plans, and a system fixed on the vision.
Defining the vision is perhaps the most difficult part of the job, but don’t worry, everything else will follow by itself. Because you know what they say, “If you don’t know where you want to go, no road will get you there!”
“Mission is who we are, vision is what we want to be.”
The mission can be defined as the company’s reason for existence. It is unique, realistic achievable, and primarily oriented towards consumers. It is competency-oriented and can be corrected over time.
We could describe the vision as the company’s guiding star, which determines its direction in the next 3-5 years – it defines the needs of consumers that the company will meet in the future. We should not set our vision too narrow so as not to hinder our development, but not too broad so as not to lose our direction.